April 30th, 2025 – Sydney, Australia
STEPN, the leading Web3 lifestyle app, is proud to announce a new global partnership with the Argentina Football Association – The World Cup winners and one of the most celebrated teams in football history.
This two-year-long partnership brings together two global leaders in their respective fields: STEPN, a trailblazer in the Web3 space with over 5.7 million registered users worldwide, and the Argentina Football Association, home to a national team that has become synonymous with footballing excellence, passion, and legacy.
Known for their dominance on the pitch, the Argentina Football Association continues to inspire millions with their discipline, flair, and championship spirit. STEPN, meanwhile, has redefined how people engage with fitness by rewarding physical activity with real-world value. This collaboration merges both worlds—bringing elite-level energy to a global community of everyday movers.
To kick off the partnership, STEPN and the AFA will launch later this month the first of several raffles featuring limited-edition Genesis Sneakers, each digitally crafted to honor the Argentina team’s rich legacy. Drawing on the national colors, iconic players, and championship moments, the designs celebrate different facets of the team’s history.
Leandro Petersen, AFA’s Commercial and Marketing Director, stated: “As part of our Global Expansion, the Argentina Football Association continues partnering with global leaders, in every specific field across multiple markets. AFA and STEPN will closely work on a series of NFT releases favoring a healthy, smart and fun lifestyle. AFA pathway in the Web3 continues to grow and thanks to STEPN experience AFA will be able to reach millions of users in the web3 space aiming for consolidating the passion and excellence our Team transmits to the next generation of Argentina National Team fans. We celebrate together this long-term partnership and look forward for millions of users to join in for this incredible moment”FSL Co-Founder Yawn Rong shared his thoughts on the collaboration: “Partnering with the Argentina National Association is an incredible milestone-not just for STEPN, but for the entire Web3 movement. As World Champions, they represent discipline, excellence, and passion-qualities that inspire our global community every day. This partnership is about more than just football or fitness-it’s about connecting people through movement, legacy, and shared ambition.”
As part of the long-term collaboration, STEPN and AFA will also roll out a series of physical rewards, including official signed jerseys and match tickets to AFA games, offering fans unique ways to engage with their favorite team both online and in real life.
This partnership is about building a future where sport, technology, and movement intersect. From in-app activations to real-world prizes, this collaboration is set to unlock a new kind of fandom-powered by motion, inspired by champions.
About STEPN
STEPN is Web3’s leading lifestyle app with over 5.7 million registered users. By incentivizing exercise through rewards, the app requires users to purchase a virtual Sneaker NFT and earn rewards through walking, jogging, or running. Over the years, STEPN has partnered with prolific brands like adidas, Atlético De Madrid, Steve Aoki, and ASICS.
Contact
Mattina Hiwaizi
mattina@fsl.com
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